VP Media & Communication
'Reputation is not a popularity contest...'
Strategic counsel, reputation management, and crisis support
Vanessa is a senior media and corporate affairs executive with over 25 years of experience in-house in the UK and Australia.
Vanessa works as a consultant and advisor, supporting a broad spectrum of individual and company clients.
She is a specialist in highly regulated sectors, in particular financial services and energy.
Corporate and personal narratives
If you don’t know who and why you are, then no one else will. I will support you to nut out how you talk about yourself and the issues - as an individual or a business.
Communications strategy and tactics
I will design your communication strategy and short term tactics, and support you in implementation, using two decades experience and contacts.
Crisis management and preparedness
I can prepare you for the worst and be with you in the dark night of the soul to manage the issues. I can support your in-house team and be retained as an advisor on crisis management teams.
Executive support and coaching
Leaders need frank and fearless advice. Sometimes that needs to come from outside the chain of command. I have supported some of Australia’s most senior leaders in crisis situations, to shape their narrative and reputations, and prepare for significant leadership events, AGMs, parliamentary hearings, and conferences.
Operational support, PR and content writing
I can be retained to cover executive absences, for ongoing media and communications support, tactical advice, and projects.
I also do message development, op-eds, speech writing, media release writing and pitching, market updates and newsletters.
Media and public hearing preparation and support
I have trained and supported some of Australia’s highest profile leaders to communicate clearly and perform at their best in difficult public forums, including media conferences and parliamentary hearings.
Vanessa Puli
Vanessa is a senior media and corporate affairs executive with over 25 years of experience in-house in the UK and Australia. She now works as a consultant and advisor, supporting a broad spectrum of clients. She is a specialist in highly regulated sectors, in particular financial services and energy.
Vanessa is experienced in advising c-suite executives on reputation and crisis management, crisis preparedness including cyber, communications strategy, major campaigns, leadership and enterprise change communications, and profile raising.
Vanessa also works with individuals on their personal and professional branding. This includes identifying tone of voice, subject matter expertise, and developing profiles, content, and strategy. As a certified personal stylist, she support clients to bring the whole package together, so they express themselves with clarity, lead with authenticity, 'dress for the job they want', and make the most of media and speaking opportunities.
Vanessa worked in-house for the Bank of England, Reserve Bank of Australia, AMP Advice, APA Group, and the Australian Finance Industry Association. She led the communications division of the Reserve Bank for eight years, including during the Global Financial Crisis. She has a deep understanding of the full spectrum of media, social media, and other external and internal communication channels.
Vanessa has a BSc (Hons) in economics and econometrics from York University.
